Design and corporate identity is very important for the organization. At the stages of creating a company, set the styles and colors of the organization and adhere to them throughout its development. Very often, at the stage of development of the company, this is not paid attention to, which eventually leads to the loss of the companys image in the eyes of the consumer. In the process of company development, the design and corporate identity of the organization may change regularly. However, common features and colors are usually left unchanged for decades.